Corporate retail insight, tailored to your independent store. Thoughtful window displays, layouts and visual merchandising that make people look, step inside and stay a little longer.
Corporate retail insight for independent shops. From the first glance outside to the final detail inside, I shape the display, the space and the seasonal story around your business.
01 / Window displays
Window displays
Give people a reason to stop.
Seasonal changes, new collections, promotions and local events: your window should tell people what makes your shop worth stepping into. I create a clear focal point, put your strongest products in the spotlight and build a story that feels like your business.
From a one-off refresh using the props you already own to a bespoke design with new materials, I can help with the concept, styling and installation. A monthly edit keeps the story moving as your products, priorities and local calendar change.
Seasonal and promotional window changes
Local celebrations, events and community activity
Hero products, focal points and product storytelling
The customer journey starts outside and continues all the way to the exit. I look at what catches the eye first, how easy it is to find your way around, where people pause and how the experience leads towards a purchase.
What are you famous for? Which are your hero lines? What is selling, and what needs a fresh approach? Together we review the layout and product presentation, using your sales knowledge to make practical decisions about placement, flow and focus.
Customer journey from the street to browsing, purchase and exit
Internal visual merchandising, shelves, props and display tables
Product grouping, hero lines and stories that connect your ranges
Christmas is the main event, but your shop can tell a new story throughout the year. I style in-store seasonal moments for Christmas, Halloween, Valentine’s Day and Easter, with decorations and displays that complement your products and your store’s personality.
From a focused gift display or styled shelving to a coordinated seasonal scheme, I help choose the props, colours and details that bring it together. The aim is a welcoming, considered space that celebrates the occasion while keeping the merchandise at the centre.
Christmas decorations and coordinated in-store styling
Halloween, Valentine’s Day, Easter and other seasonal moments
Gift displays, dressed shelving and seasonal product stories
“Beautiful retail works. When a space feels right, people notice.”
The first glance to the final detail
02 / Ways to work together
Start with one visit. Build from there.
Choose a focused review, a window refresh or ongoing creative support. Each option is shaped around your shop and what it needs now.
Window displays
One-off window edit
Refresh one agreed window using your existing products and props.
£400
Monthly window edit
One agreed window refresh each month using existing products and props. Up to 3 hours per monthly edit; 12-month subscription.
£300 / month
Bespoke window
Individually quoted design with new props, styling and installation. Your quote sets out everything included.
from £500
Store layouts
Retail health check
One-off 90-minute store assessment, including a review of the customer experience from first impressions to browsing and purchase. Includes a written action plan.
£295
Annual customer experience review
A standalone two-hour meeting and store review, recommended once a year. Explore the shopping experience from arrival to purchase, including layout, navigation, displays and service, with a written action plan of practical improvements.
£350 / review
Monthly retail check in
60-minute visit including light window and store-display tweaks, plus an updated action plan. 12-month contract.
£195 / month
Seasonal styling
Pre-designed Christmas window
Installation of an agreed pre-designed Christmas window, including the props and materials specified in your quote.
£1,300
Bespoke Christmas window
A tailored Christmas design for additional requirements, props or scope, priced individually.
from £1,300
In-store seasonal styling
Christmas decorations, seasonal displays and styling for Halloween, Valentine’s Day, Easter or your own retail calendar. Scope, materials and installation agreed in your individual quote.
On request
Bespoke consultancy programme
A tailored programme across windows, layouts and seasonal styling, available on request.
Monthly retail check in: £2,340 over 12 months. Monthly window edit: £3,600 over 12 months. Window numbers, dates and scope are agreed before booking. Larger changes and new materials are separately quoted and approved. Christmas installations are separately priced; if replacing a subscription edit, any adjustment is agreed in writing. Bespoke quotes include the agreed design, props and installation. VAT, if applicable, is confirmed in your proposal.
David Stansfield-Hoole / Retail & visual consultancyA fresh eye for your store.Window · Space · Experience
03 / A little about me
Corporate retail insight. An independent approach.
I'm David Stansfield-Hoole. Drawing on experience with some of today's best retailers, I bring fashion and retail knowledge to the whole customer journey: the first impression, the way products are presented and the feeling people take away.
I work exclusively with independent retailers, offering an insight into the corporate way of retailing while keeping your store’s individuality at the centre. From a single window to the whole shop floor, I tailor that thinking to your business and budget.
David Stansfield-Hoole
04 / Get in touch
Let's make your store unforgettable.
Tell me about your shop, what you'd like to change and what you have in mind. I'd love to hear about it.